While the Rio 2016 Olympics may be over, GE remains focused and committed to support the next summer Olympic Games in Tokyo. Projects and sponsorship activities for the 2020 Games have already begun.
GE has launched a new branding campaign, in cooperation with two of GE Aviation’s biggest Japanese aviation customers and Tokyo 2020 Official Partners: All Nippon Airways Co. and Japan Airlines Co.
In order to create a movement toward the Tokyo 2020 Olympics, JAL and ANA will operate specially equipped aircraft incorporating the Olympic logo on their engines made by GE, a worldwide sponsor for the International Olympic Committee (IOC).
With IOC and GE logos, the GE90-powered Boeing 777 aircraft operated by ANA and JAL arrived on Wednesday at the Tokyo-Haneda airport, bringing back Japan’s Rio Olympic athletes and medalists as well as the Olympic flag, which had been handed over to Tokyo at the closing ceremony.
“We are very pleased that we can work with JAL and ANA, our long-time customers, to engage in the activities to enhance the Olympic movement. It is also a great honor that, with the Olympic logo, we can brand the precious flight carrying the Olympic flag handed over from Rio to Tokyo. As the preparation for the Tokyo 2020 Olympics will speed up soon, GE promises to help promote momentum toward the Olympics in Japan and overseas and to provide infrastructure solutions anticipating the Olympics and afterwards,” said Sean Kim, general manager of North Asia Pacific region for GE Aviation.
The specially equipped B777-300ER aircrafts have been flying on international routes, connecting people to Tokyo from major international cities. JAL will be flying to London, Paris, and San Francisco, while ANA will be operating the aircraft on routes to New Yok, Los Angeles and Chicago. Their operations are scheduled to continue through March 2017.
About GE’s Olympic Sponsorship
GE’s Worldwide Partnership with the Olympic Games is now in its 10th year, and represents an opportunity to bring several of the company’s portfolio of businesses—known collectively as the GE Store—to support the pinnacle of sporting endeavor.
“The Olympic Games are about excellence and performance, and that lines up with the GE brand values,” GE’s director of Olympic and sport marketing Chris Katsuleres.
The Games partnership, says Katsuleres, resonates with GE’s employees in 180 countries around the world: “It’s not just about being a sponsor. Employees know that GE makes significant contributions to the enablement of the Games … delivering the solutions that help the host cities put on the Games.”
GE has been a top sponsor for the IOC since 2005 and supports the activities of the IOC in a wide variety of fields including aircraft engines, power generation/transmission/distribution systems, lighting equipment and related systems and healthcare-related technologies.
In addition, GE provides solutions as legacy gifts that support host cities well beyond the Olympic Games coming to a close. GE will also perform such activities in Tokyo, working on contributing to safe and efficient administration of the Tokyo 2020 Olympics as the Digital Industrial Company.